Bangalore-based parenting-focused social network, Tinystep, has raised an undisclosed amount of funding from Silicon Valley entrepreneur and investor Matt Glickman.
With this, Glickman will be stepping in as an advisory board member. He is the founder of BabyCenter, a portal that reaches more than 45 Mn parents a month from every corner of the globe.
Tinystep was founded in September 2015 by Suhail Abidi. The startup provides a free and comprehensive platform to connect parents with doctors, child service providers, and other parents globally.
The app has features like posts, multiple chat options, and a public forum that draws their users. It serves a few fundamental needs of parents, especially moms – the need to connect, ask and share with other parents going through the same phase in life.
The startup plans to use the money for improving its product and strengthening the team.
Talking about the investment, Matt Glickman said, “I obviously resonate with the domain and in a mobile first country where users love to chat, I think Tinystep is doing a great job. They are showing some great early traction, getting great customer feedback, and are moving in the right direction to solve a big problem.”
Market size for baby, kids and maternity products is estimated at INR 40,000 Cr. annually, growing at 15-20% a year. Other players in the segment include BabyBerry, Ratan Tata-backed Firstcry, Mahindra Group’s BabyOye, HopScotch, etc.
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