Mumbai-based Mydidi.in, a technology enabled home services apprentice platform, has raised $150K in seed funding from international investors including the names of Jozef Bardik, Leo Wang and Sangeet Ram.
The startup plans to use the secured funds to scale its vendor base, and work further on its marketing efforts to expand reach across Mumbai.
Founded in June 2015, by IIT Bombay alumni Jhonny Jha, Sagar Sen and Tushar Jadhav, Mydidi.in, is an on-demand services platform powered by women. Their first product ‘Spotless’ catering to the housekeeping segment, aims to bring the ‘serviced residences’ concept to every home and office. Under the ‘Didi’ umbrella, the company charges the customers based on the number of productive hours the service providers work. The company has around 50 women on its platform under the housekeeping segment and plans to add 30 more in the cooking segment.
The startup provides its ‘Didis’ with apprentice and thorough training. It aims to become a discovery platform, similar to Uber, which connects the service providers with on-demand job requests via the mobile app.
According to the company, there are 50 Mn women workers in this segment in India. Mydidi wants to organise this massive unorganised market and hopes to create a social impact along the way. The company states that its vision is to ‘organise and upskill via training, technology and services to 10 Mn service providers by 2020.
Mydidi.in launched ‘Spotless’ in restricted suburbs of Mumbai around 3 weeks ago. As of now, it had served 200 orders which amounts to 500 productive hours. So far the company has gained a 50% retention rate from existing customers.