UAE based multi format retailer, Landmark Group, which owns Lifestyle and Max chains, has launched it ecommerce portal, landmarkshops.in, in India.

This development is expected to help the brand’s omni-channel strategy in India, wherein a customer can shop online from offline stores and get the product delivered as per his/her preference and more. “The Indian ecommerce market is both massive and hyper-competitive. We plan on growing rapidly, achieving profitability as soon as possible,” said Savitar Jagtiani, Business Head – Ecommerce, Landmarkshops.

Currently, the portal covers over 10,000 products across women, men and kids’ apparel, footwear, accessories and beauty products.

Speaking on the development, Kabir Lumba, MD of Lifestyle International Pvt Ltd said, “With this, we look forward to expanding the market of these brands (Lifestyle and Max) by making them accessible to customers across the country, including the cities where these brands have yet not established a physical presence.”

As per reports, Lifestyle and Max have grown significantly over the years to become household brands that customers love. Lifestyle is about $753 Mn (INR 5,000 Cr.) retail apparel brand which is expected to become about $1.2 to $1.3 Bn (INR 8,000 cr. to INR 8,500 Cr.) company in the next 2-3 years. Meanwhile, Max, is a INR 1,800 Cr. and growing at the rate of 38% CAGR every year.

According to a PwC report, by 2020, online retail in India is expected to account for 3% of total retail. Further, orders per million are expected to more than double from five million in 2013 to 12 million by 2016.

The Landmark Group is a retail and hospitality organizations in the Middle East and India. Its vast portfolio of successful businesses includes household brands like Lifestyle, Max, Splash and Home Centre.


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