Proximity-based SAAS platform Kloseby has raised $100K Seed funding from an undisclosed investor.
The startup will use the funding to invest in building up the technology, hardware (beacons) and expanding the tech team. A chunk of the funding is decided to be invested in user acquisition for mobile app (on B2C side) and merchant/client acquisition (on B2B side).
Founded by Rahul Sindhu and Gaurav Garg in 2016, the technology infrastructure of Kloseby brings all users, retailers, banks, wallets, and businesses on a single platform, quite similar to the existing online ecosystem. Garg is an IIM Kozhikode alumnus, who handles the business affairs and Sindhu is the technical maverick of the team.
Commenting about the funding, Gaurav Garg, co-founder, Kloseby said “When we started, we knew the biggest challenge for us would be to convince others to believe in our vision, as what we are doing is quite unconventional. But, we are overwhelmed with the response which we are getting from our users and our clients. This investment will definitely help us in moving forward with our plans.”
Kloseby aims to bring back the focus on the offline market through the use of new age technology and innovation. It covers both B2C and B2B aspects of the business. In the B2C segment, Kloseby helps improve in-store user experience, helps users save and earn money, provides a discovery platform for in-store deals/offers/discounts etc., and enables indoor navigation (the logical extension of Google Maps). In the B2B segment, Kloseby helps retailers, banks and companies to improve customer engagement and leverage proximity infrastructure for increased visibility and marketability of products and services.
Kloseby’s services are available through its android app and works on an online to offline (O2O) marketing platform connecting the consumers and merchants. The company seeks to bridge this gap by creating the largest proximity infrastructure in India through the use of Bluetooth technology and existing Wi-Fi hotspots.