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Unitus Seed Fund along with Times Internet has invested in a follow-on round of capital for its portfolio company Jiffstore. The Bangalore-based startup connects local kirana stores to customers through a mobile app that offers online grocery ordering and home delivery.

The funds received will be used by the company to expand its network of stores and to promote its services across various marketing channel, expanding the team and improve the technology platform to provide better customer experience.

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Shameel Abdulla, CEO and Co-founder of Jiffstore said,”Jiffstore has delighted shoppers by making mundane and routine grocery shopping extremely convenient and on-demand.” Will Poole, Managing Partner of Unitus Seed Fund added that they are excited about prospects of India’s food tech industry and are confident that Jiffstore has a stron platform to capitalize on the opportunity.

The company claims that it has managed to achieve 200 transaction a day through its asset light solution model and smart engineering.  Following which, the company is expanding its operation to other tier I cities, Mumbai, Hyderabad and Delhi.

India is witnessing a surge of startups which offer anything from everything on-demand. As these on-demand startups offer undeniably exceptional services enmeshed with a convenient shopping experience, they are attracting more users day by day.


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