Luxury Brand For Pet Products Heads Up For Tails Secures $2 Mn Funding

Online platform for luxury pet products, Heads Up For Tails (HUFT) has secured $2 Mn in its Pre-series A round from a clutch of HNIs.

The company plans to deploy the latest funds towards developing its technology and expansion, across India and abroad, in both online and offline channels.

Heads Up For Tails was started in 2008 by Rashi Sanon Narang, an alumni of London School of Economics. Its products range from comfy and customised dog beds, chic collars, and leashes, fashionable dog apparel, to accessories for pets and pet lovers. The brand also offers its own range of organic grooming products such as shampoos, conditioners, dry bath shampoo as well as human grade treats for pets.

Rashi Sanon-Narang, Founder & CEO, Heads Up for Tails, said, “This fresh round of funding comes as a huge milestone for the brand and we look forward to using it to further enhance the end-user experience by investing in technology. Our mission at HUFT is to be the ultimate shopping destination for pet parents in India and worldwide and offer unmatched lifestyle experience to their furry companions. Our undying commitment towards pets and constant product & service innovation will continue to be our core strength in the times to come.”

HUFT also has a monthly gift box called as Wag Box for pets that is a subscription-based service where a customer has to share details of the dog’s personality, size, shape, breed, and other relevant details. Based on dog’s profile, HUFT team handpicks products for the pooch.

In February last year, it raised an undisclosed amount in Seed funding led by individual investors from USA, Singapore, and India.The platform is currently operational in Singapore, USA, and India.

In January 2016, Gurugram-based online portal for pet care, DogSpot.in raised an undisclosed amount in funding from Ratan Tata, along with a few new and existing investors – Ronnie Screwvala, India Quotient and K Ganesh. Following that, in July 2016, Dogsee Chew, a Bengaluru-based dog food etailer secured $297K (INR 2 Cr) in an angel round of funding.