Natural Dog Food Etailer Dogsee Chew Raises Angel Funding

Natural Dog Food Etailer Dogsee Chew Raises Angel Funding

Dogsee Chew, a Bangalore-based dog food etailer, has secured $297K (INR 2 crore) in an angel round of funding. The investment was led by Renu Balyan, a Delhi-based pet parent herself, and Jyotsna Bapat, an Associate Professor at IIIT Bangalore.

The raised funds will be used for expansion of product portfolio and exports.

Speaking about the development, investor Renu Balyan says, “I am a pet parent myself and am always looking for natural and healthy alternatives to cheap imported treats in the industry. Dogsee Chew is a great relief, as not only it is nutritious and 100 percent natural, it is also a unique product made from Yak’s milk.”

Dogsee Chew was launched in 2015 by Simplify360 founder, Bhupendra Khanal. It provides healthy and natural dog treats sourced from the manufacturers and suppliers in the Himalayan range – Nepal and Darjeeling.

At present, it offers seven product SKUs and retails in over 20 states of India. Dogsee Chew is also involved with the welfare of Indie dogs. Their recent adoption campaign, ‘Bengaluru Opts To Adopt’ was a huge hit and it created quite a stir on Twitter by trending at #1 for a continuous 5 hours and was labeled as India’s first pet industry Twitter trend.

The company is also planning to launch human-grade dog cookies. “It is going to revolutionize the market as the product is unlike any available right now,” said Khanal. “We are also working on building partners in some international markets. More details will follow once things materialize,” he added.

Other players offering pet food include DogSpot, PetsWorld, Petfooddirect, etc. Also, there are horizontal players like Pepperfry, Amazon, Snapdeal, Shopclues, Flipkart, Junglee and more. In terms of private label, DogSpot also has a private label brand for pet food and products.

In January this year, DogSpot, an online portal for pet care, raised undisclosed funding from Ratan Tata and other existing investors. Another portal HeadsUpForTails, a shopping portal offering dog food, dog accessories, apparel, grooming products, toys, and bedding solutions for pet owners, raised $1 Mn in February 2016.

The pet food market in India is likely to cross $270 million by 2019 on account of increasing number of nuclear families, particularly in urban areas and rising per capita disposable income, according to a report by research firm TechSci Research.

Note: We at Inc42 take our ethics very seriously. More information about it can be found here.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
Unlock 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
Unlock 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Natural Dog Food Etailer Dogsee Chew Raises Angel Funding-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Natural Dog Food Etailer Dogsee Chew Raises Angel Funding-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Natural Dog Food Etailer Dogsee Chew Raises Angel Funding-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Natural Dog Food Etailer Dogsee Chew Raises Angel Funding-Inc42 Media
Natural Dog Food Etailer Dogsee Chew Raises Angel Funding-Inc42 Media
You’re in Good company