Modular home furnishing solutions provider, HomeLane.com, has acquired Doowup for an undisclosed amount.
Under the deal terms, Doowup’s founding team will join HomeLane and its founder Vivek Seetharaman will be appointed as chief innovation officer.
Bangalore-based Doowup was started last year with an aim to revolutionize retail consumer experience through its hyper-realistic, personalized home decor “Shop-the-Look” technology experience.
Its disruptive IP and innovation in interactive 3D experience enables consumer to customize designer looks in context of their own homes. Consumers can interact with these experiences seamlessly across web, mobile and virtual reality mediums.
This acquisition will boost HomeLane’s home decor visualization to offer personalized and immersive home furnishing experience.
Srikanth Iyer, co-founder and CEO of HomeLane.com said, “The (Doowup) team comes with great experience on photo real imaging, rendering and graphics, which we will leverage to give our user a better experience. We are working on a virtual reality walkthrough of a home where in under 30 minutes, an individual can check out various options real time with cost.”