Gurgaon-based startup accelerator Green House Ventures (GHV) has backed fashion discovery and ad-tech. The two startups – IStyleYou and AdUrCup.

The accelerator will offer the startups, access to mentorship from eminent mentors from the industry, seed funding of $100K and a controlled environment for hockey-stick growth.

Vikram Upadhyaya, Chief Mentor and Evangelist at GHV Accelerator said, “Great concepts in interesting spaces. With a perfect score on TESTPoC, we welcome IStyleYou and AdUrCup on board. Innovations and disruptions in these categories, along with healthy business metrics will help these ventures create scalable and sustainable businesses.”

IstyleYouIStyleYou

IStyleYou, a mobile fashion platform that provides personalised styling services to the users, raised $100K from GHV.

Founded in 2015 by Pallav Modi, Amit Kejriwal and Vinayak Khanijo, IStyleYou’s mobile app, helps users get their own professional stylist to help them buy clothes and accessories based on their Individual style and trend.

With the raised capital, the startup wants to strengthen its technology to be able to provide an immersive experience to the user’s interaction with their stylist and refine their recommendations. IStyleYou is looking to achieve a ratio of 1 stylist to 10,000 users.

adurcupAdUrCup

AdUrCup, a startup operated by Adcount Technologies Pvt Ltd, raised $100K in seed round of funding as it joins the accelerator. Sameer Grover, founder of Crownit, will be mentoring the startup. AdUrCup will use the money to develop technology and for further expansion.

Started in 2015 by Abhishek Verma, Harshit Mittal, Kumar Kushang and Nitin Prakash, AdUrCup, is an affiliate offline advertising network targeted at the Food & Beverages Industry that helps the F&B owners develop an alternate source of revenue while letting their customers discover amazing deals while eating their meals.

It works on a very simple model. The restaurants have to build their profile on AdUrCup’s website, where they have to share their footfall number for past 3 months and list the branding avenues available.

Adurcup.com then populates automated pricing for their branding options, and once the F&B owner agrees, AdUrCup makes the avenues visible to advertisers and get them interested, enabling them to book the inventory.

Currently, the startup is serving over 200 locations in Delhi NCR, with a reach of 1 Mn people per month. It aims to expand to more cities like Mumbai, Bangalore and Ahmadabad over the next three months.

Besides, the startup has acquired more than 500 QSRs, large food delivery players and travel food services providers. In September 2015, AdUrCup received an undisclosed amount of funding from Dineout founders Ankit Mehrotra, Sahil Jain, Vivek Kapoor and Nikhil Bakshi.

With IStyleYou and AdUrCup, GHV now has 11 startups on board for its comprehensive acceleration program. The others are LazyLad, My Taxi India, Foodport, Pick My Laundry, FitMeIn, CaRPM, Applop, RoadGods and Pindrop.


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