Flipkart is planning to create a self-service analytics platform ‘Brand Hub’ where companies can target specific customer pools based on products.
The move is made to woo electronic and apparel brands that will allow them to create exclusive stores on Flipkart.
These stores were launched in April for the mobile app. The desktop launch is expected later.
Surojit Chatterjee, Senior Vice President and Head Consumer Experience & Growth at Flipkart, said, “The response till now has been encouraging.”
Currently, HP, Samsung, Wildcraft, Puma, Peter England, Bosch, Vu Technologies and @Home are availing the exclusive stores.
Brands availing the facility can display products to specific customers based on parameters such as gender or income bracket. In turn, customers can follow particular brands and will be given a choice to receive an alert when their collections are updated.