Gurgaon-based Cuberoot Technologies, a data-driven technology company, has raised nearly $500K from undisclosed investors.
Cuberoot was founded in April 2015 by Nishith Srivastava, Atul Soni and Sandip Kumar. It is an audience management platform that helps companies including brands, advertisers, agencies, publishers, etc. to leverage the power of their data to grow their business faster.
It helps advertisers understand their audience better so that they can make the right business decisions about their marketing spends and reach out to the right customers in the best-targetted manner.
Atul Soni, co-founder of Cuberoot Technologies, said, “We are moving towards our target at a great pace and have strategic plans to capture a substantial chunk of the digital advertising market by the end of fiscal year 2016 – 2017, accelerating the growth up to 300%. At Cuberoot Technologies, we are diligently working towards creating ground-breaking technological solution, ensuring that we maintain an edge in the industry and deliver disproportionate value to our advertisers and partners alike”
The startup will use the funds to expand business across the country. The money will further be utilised in scaling up growth parameters such as expansion of the technology team, enhancing product technology, investing in better infrastructure and strategic acquisitions, etc.
Companies have access to a lot of data from different sources including CRM, sales calls, online leads, online and offline campaigns etc. Cuberoot’s Big Data analytics-driven ‘Audience Management Platform’ lets them combine all of this data in one place, overlay it with exhaustive and exclusive intelligent second party data, and analyse this with advanced deep machine learning algorithms so that the right message/content/offer can be delivered to the right customer across channels.
Cuberoot is also gearing up to launch its flagship product; an audience management platform, Cuberoot in the Indian market in the coming months. It is also planning to expand to other cities. The company will also be incorporating bases in the Asia – Pacific market over the next 12-18 months.
Other players in the industry include IntelligenceNODE, Indus Insights, Axtria, BRIDGEi2i, etc
