BCCL’s (Bennett, Coleman and Company Ltd) strategic investment arm Brand Capital, has formed a joint venture with GSVlabs, a global innovation center in Silicon Valley that accelerates startups.

The partnership is aimed to target innovation in startups operating in Silicon Valley and India. The joint venture will hold two 15-weeks accelerator program in Bangalore, Gurgaon and Silicon Valley, focusing on seven core areas including curriculum, mentorship, networking, community support, funding access, workspace, and BC-GSV’s expertise and marketing power.

The program was launched on May 16, 2016 and will accept participants for its first batch from June 21, 2016.

Brand Capital currently has close to $2.5 Bn assets under management, across sectors such as retail, FMCG, durables, realty, digital, health, financial services, and more.

Brand Capital CEO Sivakumar Sundaram said, “With our Incubator capital model, our aim is to positively impact the early stage startups. This joint venture will not only bridge the gap to Silicon Valley for the Indian entrepreneur, but also facilitate opportunities for the global entrepreneurs looking to reach the Indian market.”

The startups participating in the program will be connected to other innovators through community programs and thought leadership events. In exchange for these benefits, BC-GSV will take an equity stake in each participating venture.

GSVlabs is a global innovation center based in Silicon Valley that accelerates startups. It connects corporations to innovative technologies, business models, and entrepreneurs. It incubates over startups focusing on verticals like EdTech, Big Data, Sustainability, Mobile, and Entertainment.

GSVlabs’ CEO Marlon Evans said, “GSVlabs is focused on empowering the next generation of game-changing entrepreneurs. BCGSV’s vibrant community will serve as a catalyst for motivation, ideas, and progress for the participants throughout the program so that they can engage and learn from some of the brightest minds in India and abroad.”

The accelerator program will accept participants for its first batch from June 21, 2016. The startups can apply here.


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