Matrix Partners, Snapdeal co-founders Kunal Bahl & Rohit Bansal have invested in Bangalore-based recruitment startup Belong founded by ex-Exotel co-founder Vijay Sharma alongwith Sudheendra Chilappagari. The startup has raised over $5 Mn in this Series A round of funding which also saw participation of its seed stage investors including Blume Ventures, Redbus founders Phanindra Sama and Raju Reddy of Sierra Atlantic.
Belong enables growing companies to discover and engage high-impact talent through data science and predictive analytics. Its powerful search and recommendation technology analyzes millions of profiles across social, internet and public sources to help companies discover potential candidates who best fit their culture and skills requirements, while gaining verified insights into whether they are passively open to new opportunities. The data-driven solution also helps companies kickstart engagement with candidates through personalized interactions that are backed by social insights.
The company, launched publicly this month, was working with clients including Ola, Practo among others. It has helped in hiring of over 100 plus candidates for its 15 client companies like Snapdeal, Zivame, LocalOye, Akosha among others.
“Despite advances in technology, recruitment heads of companies struggle with a barrage of ill-suited resumes, long recruitment cycles and candidates that are a poor-fit with company culture. Belong is revolutionizing how companies discover, engage and hire top-quality talent. It is our privilege to partner with Vijay Sharma and Sudheendra Chilappagari, the co-founders of Belong, who are disrupting the way companies hire.” said Tarun Davda, Director, Matrix India. “The SaaS market in India is developing very fast and the next few years will see world-class SaaS companies coming out of India. Matrix India has made five SaaS investments in the past twelve months and we plan to continue investing aggressively to build upon our Global SaaS franchise,” he added.
With new fundraise it plans to invest heavily in team expansion and technology. The company will triple-down product and focus on our data sciences, R&D and engineering. Further the company will also diversify into data science and design. It also plans to open up to other functions, including sales, marketing, and consulting which is currently focussed on hiring tech talent.
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