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Belita, an on-demand home beauty services brand has raised about $377K (INR 2.5 Cr.) in an angel round of funding led by India Quotient and Supreet Singh (CEO of Altor Executive Search) with few other investors from LetsVenture and Lead Angels also participating.

The funding would be mainly utilized in expansion across various locations in different cities.

Founded in September 2011 by Akshay and Garima Jain, Belita is an innovative beauty & wellness services company that delivers beauty & spa services to women at the comfort of their home. The startup aims at making high quality, value for money & personal hygiene, beauty & wellness services to every woman at her convenience.

Belita’s tech platform aggregates beauticians and provide a top-notch training as well as provide top quality products, thereby empowering them to serve customers better and earn a larger take-home for themselves with dignity.

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Currently, the company is operating in Mumbai with about 50 beauticians and receives over 1000 customers every month.

What sets Belita apart is that it provides full stack service with defined procedures for onboarding, training in Belita’s curriculum, use of branded products, strict quality control and tech-enabled efficient operations.

Speaking on the development, Akshay Jain, co-founder at Belita said, “Having run Belita’s cost-effective profitable model within four locations across Mumbai, we have confidence in our model, team, and processes and are certain that Belita has the potential and capability to grow into a multi city service. This angel round would help us grow faster by building a bigger team, invest in better tech, and expand across newer locations and cities.”

The beauty industry in India is currently close to INR 500 Bn, with services contributing to INR 200 Bn and is growing at a rate of 18% CAGR.

Earlier in August, Delhi-based on-demand marketplace for beauty services, VanityCube had raised an undisclosed amount of seed funding from group of angel investors.

With more companies taking the on-demand way, only the good executionists will be able to flourish in long run.

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