Fashion content blog BandraRoad has launched its online store. The online store will offer ‘Comfort Wear’ in quintessential styles for men and women, with shipping across India.
BandraRoad was founded by Fashion Model Surelee Joseph and Stylist Marvin D’Souza, along with Sujal Shah (co-founder FREECULTR & CXO at MissMalini Media).
How BandraRoad Started
In 2014, Sujal approached MissMalini with an idea to create a fashion content vertical and brand from the ground up. He wanted to see if he could create a brand from user demand and with little investment. Malini, a social media and content jedi, ceased the opportunity. BandraRoads was then launched as a fashion content vertical on the MissMalini platform.
Over that time, BandraRoad delivered hundreds of original content pieces covering street style, in the form of shopping, celebrity profiles, trend stories, how-tos/DIYs, fashion weeks from around the world.
From Content To eStore
After being a content first platform for over a year generating revenue from the blog, the team decided to launch the online store. At this point founder, Sujal Shah, invested an undisclosed amount in the fashion portal to create inventory.
As part of its first collection, BandraRoad is currently offering seven styles for men and women across tops and bottoms, all priced with INR 499 to INR 1899.