Jayesh Shah, Director and Chief financial Officer on Arvind Limited said, “This new initiative will bring a paradigm shift in the Indian fashion and lifestyle ecommerce space. Nnnow.com is Arvind’s attempt to move away from the discount driven ecommerce market to brand led shopping journeys. Nnnow.com redfines shopping for Indian consumers by linking online and offline retail shopping experience.”
Arvind Internet Limited, established in 2013 is a hybrid startup of tech and fashion, made in India with its headquarter in Bangalore and a creative division in Mumbai. The company kicked off with custom clothing platform Creyate in 2014, and launched the omni-channel retail platform Nnnow in May 2016.
Harvard alumnus, Kulin Lalbhai, who is the younger son of textile tycoon Sanjay Lalbhai will head Nnnow.com, a project that has been in the making for over a year.
Kulin relocated to Bangalore last year from Ahmedabad to start the venture. In an interview to TOI he said, “I know omni-channel is an oft-repeated term. It’s confused with multi-channel sales. I need to be clear about what we are doing. This is simply Arvind’s biggest wager in the last few decades.”
Nnnow will connect digital shoppers to every piece of merchandise from Arvind’s warehouses, 50-odd brands and a network of more than 1,200 stores across 200 Indian cities.