Hyderabad-based 50K Ventures has launched a go-to-market accelerator. The accelerator was launched by Raju Reddy, angel investor and founder of Sierra Atlantic, based in Silicon Valley.
The focus of the 4-month-program will be on go-to market strategy and execution, business development and enterprise customer engagement.
Vineel Nalla, CEO, Wavelabs and Founding Partner, 50K Ventures, said, “Traditionally, accelerators have worked with companies looking to build a MVP and then provide sales as an add-on. 50K Accelerator is a first because we focus on what a startup does post that. And it is all the more important because that defines the impact that the startup will make”
50K Accelerator plans to conduct a tri-annual program with three startups in each batch. The core team consists of top executives and entrepreneurs from companies including Hitachi Consulting, BlackBerry, Tech Atlantis and RedBus.
The accelerator is looking to work with startups across domains such as payments, security and business interoperability which are working on making a seamless connected world a reality. The startups will be provided with facilities and resources. Post the completion of the program the startups also stand a chance to raise funds.
Speaking on the launch, Sanjay Enishetty, Managing Partner of 50K Ventures, said, “It often takes project teams a long time to go from product to an actual market launch. We set right the branding and communication initially. Post then, there is intense focus on marketing and growth hacking. Our 4 month program is aimed at helping high potential startups having a minimum viable product to generate sales pipeline, market traction, revenue opportunities and scale to multiple cities.”
The accelerator will have go-to-market experts rather than traditional mentors. The accelerator is accepting applications from startups willing to scale up and will launch the batch in a month from now.
