The Digital India Paradox

SUMMARY

Ahead of the 75th Independence Day tomorrow, we wanted to look at how India’s internet ecosystem is caught staring at a massive opportunity ahead, but is also held behind by the roadblocks

As Indians all over got set to celebrate the 75th Independence Day last week, social media and WhatsApp profile pictures went from displaying selfies to the national tricolour. Digital India is taking a new form in 2022.

While filters that paint your profile picture in the colours of the flag have been prevalent for years, this is the first time that thousands of Indians have opted to use a flag as their online avatars. National identity is getting strongly linked to our internet identity and it’s only right given how deeply entrenched the internet has become.

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