The Complete Snapdeal Journey [Interactive Timeline]
Ecommerce

The Complete Snapdeal Journey [Interactive Timeline]

22 Aug'14 | By

Launched as a discount deal site back in 2010 and now becoming one of the favorite destinations for shoppers when it comes to online shopping, Snapdeal has come long way since then and is likely to hit the 1-lakh mark well before the end of FY15.

The online retailer now has more than 25 Mn users with about 50k sellers on its website and 40 fulfillment centres across 15 cities

The increasing competition from home groan marketplaces like Flipkart and Amazon’s Indian arm, had led SnapDeal to come-up with various new initiatives, categories etc. to expand its presence and maintain a strong hold in the ecommerce segment.

Here’s the complete timeline all the way from 2010!

Recent reports suggests that Snapdeal is now getting aggressive for fashion category and is going to bring on board skilled artisans and introduce occasion based fashion stores, getting premium designers on the site. The online marketplace is expected to reach sales of over INR 6,000 Cr. from fashion in the next financial year and sales of INR 1,500 Cr. this fiscal from fashion alone.

Snapdeal also has plans to launch a specialised crafts store that will sell handcrafted products, primarily jewellery, apparel and furnishings. With this, it even plans to launch specialised stores like a wedding store in the coming days.

Things doesn’t end here, it will be opening up warehouses, or fulfilment centres, in 15 more cities, metros and major manufacturing hubs over the next one year to get onboard 100,000 sellers.

Snapdeal had raised about $435.7 Mn in funding and about $233 Mn this year alone from investors including Premji Invest, Temasek and eBay Inc.

Disclaimer: All dates mentioned are approximated on the basis of information published by various media channels and should not be quoted or referred to for any commercial purposes. 

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