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Can India Trust Organic Food? Startups On The Health Food Challenge

Can India Trust Organic Food? Startups On The Health Food Challenge

The organic products market in India is expected to touch INR 10K Cr-INR 12K Cr by 2020

Within the organic food market, the organic packaged food and beverages is an emerging niche market in India

Multiple certification criteria, however, make it challenging for startups to brand products clearly and gain trust

If colonisation led to India losing its exotic spices, globalisation has led to a shift in the dietary consumption from local produce to high-calorific western food, in a phenomenon called the nutrition transition. While the consumption of such nutrient-poor diet may have led to flourishing fast food businesses, it has badly affected India’s food supply chain.

For more than two decades Indian farms have been focussing more on fertilizers and pesticides to cater to the changing dietary needs than to the long-term impact of that on production. This has led to a huge depletion of soil nutrients, so much that it will take decades to completely replenish it.

Taking baby steps towards healthier consumption, and thereby mitigating global warming issues are India’s organic food startups.

The growth in the Indian ecommerce sector and boom in the startup ecosystem has helped health food startups reach more customers without having to spend on infrastructure. Increasing income and improvement in the standard of living are also driving growth. According to a study by ASSOCHAM-EY joint report, the organic products market in India is expected to touch INR 10K Cr-INR 12K Cr by 2020 from the current market size of INR 4K Cr in 2019.