Founded on 15 August 2012 by Varun Sheth along with Zaheer Adenwala and bollywood actor Kunal Kapoor, Ketto is a Mumbai based crowdfunding platform focusing mainly in social domain. With celebrity support, the platform wants to connect individuals and brands with fundraisers and enables entrepreneurs to raise funding and increase awareness.
It acts like an online support network working to bring individuals closer to the cause they wish to support. Supported by organizations like Google Grants, London Business school, kwan.in and few others, Ketto also helps the non-profits to raise funds for supported and listed causes by connecting them to companies and individuals alike.
We caught up with Varun Sheth, CEO, Ketto.org, to know more about his online platform, reasons behind the launch, its working, the type of projects listed and his views on entrepreneurship and Indian startup ecosystem.[Edited Excerpts]
Inc42: What was the main idea behind launching Ketto?
Varun: The main thought was how to get all the young people in India with so much disposable income and spending so much time online to give back and do some social good. We also wanted to make charity/giving back fun and engaging and move away from the traditional methods which were just dull and boring.
Inc42: Why did you choose the “social” domain for a crowdfunding platform? What were the motivational factors behind it?