Zomato Separates Its Order Service From Main App, Launches As Zomato Order

In another strategic move by Zomato to be the Google for food. The company has launched a separate app Zomato Order. The hyper growth of the company made it inevitable for it to enter into food delivery. Three months back, Zomato was all set to deliver food to its customers, as the company announced its plans to invest $50 Mn for the launch of food delivery business.It became apparent after a point and the company is now all set to go out in full swing. The app has been separated from the main app a month after it launched its online food delivery system in Delhi.

On this move Zomato stated three major reasons which are as follows:-

1. More Focus means less clutter leading to a better UX

Separating a feature from an app and releasing it as a standalone app has a benefit of it not being neglected. Also, having separate apps declutter the main app as making the app filled with tons of options can be cumbersome for the user to navigate through.

2. Independent release cycles mean fewer updates

While finding a place to eat using zomato and using to order online are fundamentally two different things and having different apps mean there is no need to coincide release date to update the app.

3. Smoother app experience due to deep-linking

Linking both the apps will give a fluent experience. For instance, the user has found a place to order from on restaurant finder app and a single tap will open the same place on the Order app.

Zomato has been leading the food tech industry. Recently, it announced its integration with Uber where users can hire a cab to visit restaurants of their choice using the Zomato app. The food tech industry has experienced some tremendous growth lately. With new startups emerging in the industry, others are a step ahead. Swiggy, a Bangalore-based startup is about to raise $15 Mn from Silicon Valley based Norwest Venture Partners. GSF founder Rajesh Sawhney announced the launch of his new venture InnerChef, an online food discovery and delivery platform.

Food retailing market in India is $300 Bn large and Indian restaurant market is pegged at $50 Bn. The home food delivery market is growing at 40% per annum and is expected to be $10 Bn in size by 2016.