Bengaluru-based consumer IoT startup Witworks has launched a smart wearable device, Blink.
Blink runs on Witworks’ own voice-based operating system, Marvin OS (built on top of Android); and provides a reimagined interaction (UX/Input) designed specifically for a smaller 1.4-inch screen.
Talking about the product Ankit DP, co-founder & CPO of Witworks, said, “Not being a mobile OEM gives us the liberty to start from the ground-up instead of replicating the features and UX of a mobile phone on the wrist. Marvin, being a watch-first OS, has a completely reimagined interaction and features for a small 1.4 inch display screen. ”
Founded by a team of IIT Kharagpur alumni Somnath Meher, Ankit DP, & Chandrashekhar Iyer, Witworks started in 2014.
It is currently working with a team of 20 and is operating across India, Hong Kong and Shenzhen.
The team recently raised a round of investment from Fireside Ventures, Investopad, and P39 Capital. The round also saw participation from Anupam Mittal (Shaadi.com founder); Pranay Jivrajka (COO, Ola Cabs); Maninder Gulati (Chief Strategy Officer, Oyo Rooms); Abhinav Sinha (COO, Oyo Rooms); and top executives from ITC.