Will Bring E-Tron To India Despite Duty Setback At Budget, Says Audi

Will Bring E-Tron To India Despite Duty Setback At Budget, Says Audi

SUMMARY

Audi is expected to launch the premium e-Tron electric SUV in India later this year

We are going to move towards electric vehicles, said India head Balbir Singh Dhillon

The auto giant is seeking clarity on certain regulatory issues such as battery disposal

This year — just one month in — has so far turned out to be lucky for the electric vehicle ecosystem in India. After Tata Motors launched Nexon EV and announced plans to create an ecosystem for EV transition, German luxury carmaker Audi has said that it will be bringing its e-Tron premium electric SUV later this year to India.

The decision comes despite the hike in customs duty on import of electric vehicle parts announced in Saturday’s Union Budget.

“In terms of what has come in the budget, I don’t think it is going to impact our plans. There is no doubt that we are going to move towards electrification. We will bring e-Tron. This will come sometime later this year,” Balbir Singh Dhillon, head, Audi India was quoted as saying by Livemint. However, the auto giant is seeking clarity on some regulatory issues like battery disposal.

While announcing the Union Budget 2020, finance minister Nirmala Sitharaman proposed to increase basic customs duty on completely built units (CBUs) of EVs to 40% from the existing 25%, while the same on the import of semi knocked-down (SKD) form of electric passenger vehicles will be doubled to 30%.

Import of electric two-wheelers, buses, and trucks in the same form will attract 25% customs duty as opposed to 15% applicable currently. Customs duty on import of electric vehicles, in a completely knocked down form, has also been increased by five percentage points to 15%.

Maxon Lewis, cofounder, and MD of ChargeGrid, that manufactures and monitors EV charging systems told Inc42, “The Union Budget 2020 has no major announcement for EV as the traditional automotive industry at present is heavily invested in the transition to BS-VI and cannot be pushed to another disruption.”

The move comes in the backdrop of increasing cheap EV imports from China. While the intention of the proposal seems to be right, industry experts are sceptical of the impact it can have. The proposal shall not be favourable for the growth of the EV market in India, many industry experts said.

Dhillon added that e-Tron will not be a volume car and the company will not be selling it in thousands unless there is a very substantial effort by the government where import duties are substantially reduced.

The company also feels that until it reaches a critical mass, it is difficult to manufacture in India. “We need to reach a minimum critical mass to manufacture in India. Till that time it will remain an imported fully built unit, of course with the high duty,” added Dhillion.

On a positive note, Dhillon said, while there would be limitations to some extent due to high import duties, there is also an advantage as there is only 5 % GST on EV and in some states like Delhi and Maharashtra there is no registration tax. However, Dhillon added, the government must also consider supporting plug-in hybrid vehicles (PHEVs) as these are the intermediates to the journey from internal combustion engine technology to fully electric vehicles.

Audi India is currently focussing on training manpower and ensuring readiness for the components and spare parts for EVs.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
UNLOCK 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
UNLOCK 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Will Bring E-Tron To India Despite Duty Setback At Budget, Says Audi-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Will Bring E-Tron To India Despite Duty Setback At Budget, Says Audi-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Will Bring E-Tron To India Despite Duty Setback At Budget, Says Audi-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Will Bring E-Tron To India Despite Duty Setback At Budget, Says Audi-Inc42 Media
Will Bring E-Tron To India Despite Duty Setback At Budget, Says Audi-Inc42 Media
You’re in Good company