WhatsApp Payments Gets Indian Govt’s Approval

SUMMARY

WhatsApp Payments will only be limited to 10 Mn users initially

WhatsApp has assured to comply with data localisation policy

WhatsApp has been looking to launch in India since 2018

After two years of speculations and discussions, unified payments interface (UPI) managing body National Payments Corporation of India (NPCI) has finally approved the launch of WhatsApp Payments, but in a phased manner.

As per a Business Standard report, NPCI’s payments comes a few days after the Reserve Bank of India’s go-ahead. As far as the phased launch is concerned, WhatsApp Payments will be able to offer its services to only 10 Mn Indian users initially. But the platform will be allowed a full roll-out, once it clears other pending compliance points.

However, Inc42 could not independently verify the report.

The Business Standard report also stated that WhatsApp Payments has assured the RBI, NPCI and other regulators that it will strictly comply with data localisation norm, which was one of the major factors behind the delay in its launch.

The WhatsApp Payments’ Struggle To Launch

The UPI-powered WhatsApp Payments has been in testing since 2018. However, the platform has been struggling with competitors, government bodies and other regulators since then.

In February 2018, Paytm’s founder Vijay Shekhar Sharma raised certain concerns over security and privacy in WhatsApp Payments. He also accused WhatsApp of entering the digital payments markets through unfair means. Sharma added that the Facebook-owned platform was flouting NPCI’s rules and deliberately limiting its services to WhatsApp users.

whatsapp-paytm-digital payments
Paytm Cofounder Vijay Shekhar Sharma’s Tweet From Feb 2018

In July 2018, WhatsApp announced that over 1 Mn users were testing out its digital payments platform, WhatsApp Payments, with the help of ICICI Bank. The company also announced that it will be expanding its services to more users with the help of NPCI and banks.

Before that could happen, WhatsApp’s struggle with the Indian government over data localisation policy had already begun and the company had to shut down its run. WhatsApp resumed its beta test in July 2019 once again with the hope to launch its digital payments platform by the end of 2019.

WhatsApp Payments Gets Indian Govt’s Approval
WhatsApp Payments Beta Test From July 2019

However, it did not pan out well either as NPCI returned WhatsApp’s report seeking final approval. The UPI managing body asked WhatsApp to make changes in its data localisation policy to get the final approval.

Before that could happen, the WhatsApp Payments launch took a big hit with the Pegasus spyware incident. With the spyware attack coming into the picture, the Indian government started questioning the security measures of WhatsApp to handle something as sensitive as digital payments, which delayed the launch even further.

Step up your startup journey with BHASKAR! From resources to networking, BHASKAR connects Indian innovators with everything they need to succeed. Join today to access a platform built for innovation, growth, and community.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
UNLOCK 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
UNLOCK 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

WhatsApp Payments Gets Indian Govt’s Approval-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

WhatsApp Payments Gets Indian Govt’s Approval-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

WhatsApp Payments Gets Indian Govt’s Approval-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

WhatsApp Payments Gets Indian Govt’s Approval-Inc42 Media
WhatsApp Payments Gets Indian Govt’s Approval-Inc42 Media
You’re in Good company