Vu Televisions Forays Into D2C, Eyes Over INR 500 Cr Segment Revenue In 2022

Vu Televisions Forays Into D2C, Eyes Over INR 500 Cr Segment Revenue In 2022

SUMMARY

It expects to sell 25,000 TVs worth Rs 60 Cr during the initial phase of the D2C launch

The Mumbai-based TV brand has clocked sales worth Rs 5,000 Cr with over 30 Lakh units sold in India since 2006

Founded in 2006, Vu Televisions is self-funded and claims to be a 100% debt-free and profitable company

Consumer technology company Vu Televisions has announced its entry into the direct-to-consumer (D2C) segment with the launch of its online store ‘Vustore.com’.

With this launch, the company projects its revenue from the D2C business to cross the INR 500 Cr mark in 2022. It further expects to sell 25,000 TVs worth Rs 60 Cr during the initial phase of the D2C launch, as per the company statement. 

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