The Series C round also saw the founders of the Vinculum Group increasing their stake in the company
The development comes days after it was reported that Delhivery was going to make a strategic investment in Vinculum
Founded in 2007, Vinculum Group offers omnichannel SaaS software for ecommerce brands
Omnichannel retail SaaS solution Vinculum Group has completed the first tranche of its Series C funding round, led by listed logistics unicorn Delhivery, which was the corporate anchor investor in the round. Incidentally, Vinculum had announced the signing of the Series C round back in May.
The funding round of an undisclosed sum, which was a mix of debt and equity, also saw participation from Accel Partners and Recur Club, which provided debt financing. The funding round also saw the founders of the Group increasing their stake in the company.
The development comes days after it was reported that Delhivery made a strategic investment in Vinculum. Delhivery also stated this investment was the first part of a potential two-stage deal that provides Delhivery with the option to further increase its shareholding in the company after six months.
The logistics startup is targeting D2C enterprises and is expecting that this investment will strengthen its position as a fulfilment solutions provider in the segment. According to Delhivery, the two platforms will build a complete integrated stack to address the entire range of post-purchase needs of a D2C brand.
A deeper integration with Vinculum’s Order Management System (OMS) will be a first-of-its-kind fully-integrated E2E offering, claimed Delhivery.
Founded in 2007 by Venkat Nott, Annajee Nott and Deepak Singla, Vinculum Group offers omnichannel SaaS software for ecommerce brands. The platform allows brands to syndicate product data, expand reach through online marketplaces and manage orders and inventory across channels.
The SaaS platform claims to have more than 400 customers, enabling fulfilment from any point in the supply chain with support for B2B and B2C marketplaces.
“We are thrilled with the successful completion of the first tranche of our Series C round. This funding round reaffirms the tremendous potential and allure of SaaS software and the omnichannel retailing sector,” stated Venkat Nott, CEO of Vinculum Group.
Nott added that the startup will use the incoming funding to make several strategic growth hirings. Additionally, the startup will increase its product development efforts.
The Series C funding round of Vinculum Group comes against the backdrop of a stabilising funding environment in India’s startup ecosystem, as funding seems to have fallen back to 2020 levels after two years of significantly higher funding activity. In terms of segment, ecommerce is one of the biggest market opportunities in India, as it is set to become a $400 Bn opportunity by 2030, per Inc42 estimates.
Update | 25th July, 21:28
The copy has been updated to rectify the investor name. Apologies for the error.
