The Huffington Post Media Group and The Times of India Group, has announced the official launch of an Indian edition of The Huffington Post, a leading global source of breaking news, opinion, entertainment, and community. GroupM, the media investment conglomerate has come on board as a strategic partner for brand synergies and advertising in India for the Huffington Post.
“I’m delighted to launch HuffPost India, which will be our 13th edition since we began our international expansion three years ago,” said Arianna Huffington. “The launch comes at a moment when India is facing huge and unique challenges, but also when India’s spiritual traditions have taken their place at the center of a global conversation about what it means to live a good life. It’s in looking back to these ancient traditions and tools that so much of the wisdom and strength needed to build the future will be found. I’m thrilled that HuffPost India will be there to chronicle this story and – just as important – help Indians tell their stories themselves.”
The Huffington Post and The Times of India Group have established an editorial team based in New Delhi. The website will cover everything from politics, media and entertainment to technology, religion and lifestyle, and open up The Huffington Post’s blogging platform to anyone in the country with a story to tell.
Speaking on the occasion, Satyan Gajwani said – “We are very excited to launch Huffington Post India. Huffington Post is the first real digital-first news success story globally, and their impact is seen across the world. They’ve coupled a best-in-class technology platform with a fresh way of approaching the world’s issues today. They have been a pioneer in doing a great mix of contemporary news coverage alongside great lifestyle, health and positive uplifting content. We look forward to bringing HuffPo’s conversational approach to news to a large section of Indian audience.”
“And with Indian household consumption predicted to continue to grow nearly 20% per year, this partnership gives us an ideal entry into what is expected to become the world’s fifth-largest consumer market within the next ten years,” said Huffington Post Media Group CEO Jimmy Maymann.
Times Internet had announced the launch of Huffington Post in India in August this year.
It already has rolled out the Indian editions of Askmen, Gizmodo, Lifehacker, Techradar, Remodelista, ReadWrite, Business Insider & IGN.