The Huffington Post Media Group and The Times of India Group, has announced their partnership to launch an Indian edition of The Huffington Post, a leading global source of breaking news, opinion, entertainment, and community. The site is expected to launch later this year.
Last week Times Internet had also inked partnership with Advertising Age to launch Advertising Age (Ad Age) India.
Targeting India’s rapidly expanding Internet user base, which is expected to reach 370 Mn by 2015, HuffPost India will cover everything from politics, media and entertainment to technology, religion and lifestyle, and open up The Huffington Post’s blogging platform to anyone in the country with a story to tell.
HuffPost India will be Huffington’s 12th edition since it began international expansion three years ago.
“The Huffington Post is the first real digital-first news success story globally, and their impact is seen across the world,” said Satyan Gajwani. “They’ve coupled a best-in-class technology platform with a fresh way of approaching the world’s issues today. We’ve demonstrated our ability to meaningfully grow international media brands, such as Business Insider, Gizmodo, and more. We are excited to combine HuffPost’s world-class product with our local reach with consumers and advertisers to tailor-make a great new destination for Indian consumers.”
“As the world’s largest democracy, and with a middle class of more than 250 million people, India is a critical destination for any global media company,” said Huffington Post Media Group CEO Jimmy Maymann. “And with Indian household consumption predicted to continue to grow nearly 20% per year, this partnership gives us an ideal entry into what is expected to become the world’s fifth-largest consumer market within the next ten years.”
The Huffington Post and The Times of India Group will establish an editorial team based in New Delhi. The Huffington Post has 86 Mn monthly global unique visitors. HuffPost’s integrated global newsroom has hundreds of editors across 11 countries who collaborate in real-time to create content in eight languages using a custom unified tech platform.
Times Internet has already rolled out the Indian editions of Askmen, Gizmodo, Lifehacker, Techradar, Remodelista, ReadWrite, Business Insider & IGN.