Tier-2, Tier-3 Cities Drive Myntra’s 100% Growth In Orders During Festive Sale

Tier-2, Tier-3 Cities Drive Myntra’s 100% Growth In Orders During Festive Sale

SUMMARY

The company claims to have noticed 2X growth in orders and customers compared to last year

More than 40 Mn customers had participated in the sale and it saw about 50% of the overall sales coming from tier 2 and 3 cities

Myntra recently received a capital infusion of $103 Mn from Flipkart’s Singapore-based subsidiary FK Myntra Holdings

Flipkart’s fashion marketplace, Myntra has claimed that it has registered a 100% growth in orders received during its one-week long festive season sale. According to the company, 45 Mn customers visited the company’s portal out of which 4 Mn shopped 13 Mn items during the ‘Big Fashion Festival’ sale that concluded on October 22.

Myntra said that 51% of shoppers on its platform were women. “With Tier 2 and 3 cities emerging strong during the event, Tier 3 cities have witnessed a 180% growth in new shoppers as compared to the previous edition. Using our omnichannel network, with over 1,000 stores and 100 brands, we have been able to fulfill customer deliveries in close to around 11,000 pincodes,” Myntra CEO Amar Nagaram said in a statement.

 The company also claims to have noticed 2X growth in orders and customers compared to last year. It has got one million new customers. 

Myntra is also coming up with an upcoming Diwali sale event, which is scheduled for November 30. 

Meanwhile, ecommerce giant Flipkart claimed that its ‘Big Billion Days’ festive season sale which came to an end on Wednesday (October 21) noticed nearly 1.5x number of transacting sellers compared to last year, of which nearly 35% witnessed 3x sales.The company has delivered 10 Mn shipments with over 3.5 Mn of them delivered by its kirana partners.

This year, a Redseer report suggests that ecommerce sales may also touch nearly $4 Bn in the upcoming festive season sale. The shoppers are also expected to increase by 70% compared to last year. Almost 40-50% of the shoppers are expected to come from Tier II and beyond cities, 20-25% from Tier II, and nearly 30-35% from metro cities.

Myntra recently received a capital infusion of $103 Mn from Flipkart’s Singapore-based subsidiary FK Myntra Holdings.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
Unlock 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
Unlock 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Tier-2, Tier-3 Cities Drive Myntra’s 100% Growth In Orders During Festive Sale-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Tier-2, Tier-3 Cities Drive Myntra’s 100% Growth In Orders During Festive Sale-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Tier-2, Tier-3 Cities Drive Myntra’s 100% Growth In Orders During Festive Sale-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Tier-2, Tier-3 Cities Drive Myntra’s 100% Growth In Orders During Festive Sale-Inc42 Media
Tier-2, Tier-3 Cities Drive Myntra’s 100% Growth In Orders During Festive Sale-Inc42 Media
You’re in Good company