Threat To Zomato, Swiggy? 50,000 Restaurants Now Live On ONDC

The government-backed Open Network for Digital Commerce (ONDC) has scaled up the number of restaurants on the platform to 50,000.

The platform had only 500 restaurants in February, which has now grown exponentially to 50,000 restaurants across 172 cities, ONDC said in a statement.

It said it aims to double the restaurant count on the platform by the end of 2023.

On the seller side, network participants (NPs) include big names such as Magicpin, uEngage, Bitsila, EkSecond, Growth Falcons, Mystore, nStore, and eSamudaay. 

“This remarkable milestone is a testament to our team’s dedication and the invaluable support of our NPs. What started with our first order in Sept’ 22, the network has onboarded over 50,000 restaurants till now!” said ONDC managing director (MD) and chief executive officer (CEO) T Koshy.

Since its inception in December 2021, ONDC has been working on establishing open protocols for all aspects of digital commerce, allowing buyers and sellers to use any compatible application or platform to conduct transactions. It aims to break silos of multiple ecommerce platforms and unify them with a single, open network.

On the food delivery side, the state-backed platform competes with giants like Swiggy and Zomato.

While ONDC onboarded its first restaurant back in May 2022, it processed the first order months later in September, 2022. Since then, it has rapidly expanded its beta trials in multiple cities, including Delhi NCR, Mumbai, Chennai, among others.

Consumers can place food orders on ONDC through buyer apps, including Paytm, Pincode, Magicpin, and Mystore. 

ONDC has also been experimenting with multiple sectors and segments from grocery delivery to fintech. It also surpassed the 35,000 daily retail orders mark last month.

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