Affiliate marketing has been rapidly spreading its wings in the Indian e-commerce sector. Several online businesses like Flipkart, Snapdeal, Amazon.in, Jabong have started their own Affiliate Programs or have partnered with Affiliate Networks to drive traffic and boost sales. However, 90% of online businesses have failed to achieve affiliate traffic and sales as expected through affiliate marketing. So what is it that you can do to inspire affiliate loyalty and maximize affiliate sales?
You must remember that winning affiliate loyalty isn’t really easy. At present, there are over thousands of merchant affiliate programmes in existence and your affiliates are spoilt for choice. To build loyalty among your affiliates and to keep them motivated throughout, you have to do something exemplary that will make you stand out from the crowd and bring new affiliates on board.
To make this easier, here’s my secret list of what I think you should be doing to pump up your affiliates and make them promote and sell your products faster than ever! Some of these techniques may require considerable amount of time and effort. However, it’s a wise investment because once you succeed in creating loyal affiliates; they will not only stick with your affiliate program but also promote it enthusiastically and recommend it to other top affiliates.
Attractive commissions: The biggest factor which drives affiliate motivation and loyalty is MONEY! Offer them the best commission vis-à-vis competitors and affiliates will insistently start promoting your products. However, you must also be intuitive and cognizant of their business model. Start giving increased commissions during predictably low shopping periods to keep them motivated and will encourage them to promote your brand more during that timeframe, ideally offsetting the sales dip.
You could also keep a standard commission rate for all and provide an increased commission to affiliates performing exceptionally well! This will get them eager to perform better and drive maximum sales!
Give-aways, vouchers and exclusive coupons: Turn up the excitement for your affiliates by providing them with attractive vouchers, give-aways and exclusive coupons. This will encourage them to initiate engaging activities like fun contests, photo caption challenges, quizzes & trivias and reward winners with these give-aways and voucher coupons. This will help them build engagement and increase traffic on their platform and subsequently direct more traffic to your brand, with at least 30% first time/unique customers.