Video player and OTT platform MX Player was acquired by Times Internet in 2018
The deal is said to be in the advanced stages of discussions
OTT subscription revenue in India is predicted to reach $285.8 Mn by 2020
Indian fintech unicorn Paytm and Chinese conglomerate Tencent are reportedly in talks to invest $100 Mn in Times Internet-owned OTT platform MX Player.
According to a media report which cited anonymous sources, Tencent and Paytm are in advanced stages of discussions but some investment terms might still change. It’s also not known whether it’s a 50-50 ratio between Paytm and Tencent in the investment amount.
An Inc42 query sent to Times Internet and Tencent did not elicit a response till the time of publication. While, Paytm denied to share any comments.
Starting as a South Korea-based video playback application MX Player quickly grew a sizeable user base on Android and was downloaded over 500 Mn times when it was acquired by Times Internet for $144 Mn in 2018. Times Internet added video streaming and music streaming supported by Gaana to the new avatar of MX Player.
Later in February 2019, MX Player also launched India-focussed original web series to grab a bigger slice of the video-on-demand market. MX player had claimed to have over 70 Mn daily active users (DAUs) and 650 Mn downloads worldwide at the time. Supported by ads, MX Player content is available for free to its users
While the amount was not huge, the objective is to convert free users into paying users. According to the Boston Consulting Group report, revenues from OTT content have seen a CAGR of over 40% in the period of 2005-2017 and are predicted to grow by 20% in the period 2017-2023.
In a joint report, FICCI and EY has predicted that the over-the-top (OTT) subscription revenue in India may reach $285.8 Mn (INR 2,000 Cr) by 2020.
As per the India OTT Video Content Market Survey, Hotstar leads the Indian OTT video content market, followed by Amazon Prime Video, SonyLIV, Netflix, Voot, Zee5, ALTBalaji, and ErosNow in terms of the percentage of respondents subscribed to each platform.
India Might Regulate OTT Platforms
In May, Telecom Regulatory Authority of India (TRAI) was reported to be considering regulation of over-the-top (OTT) platforms that stream TV channels, including the likes of MX Player, Hotstar, Airtel TV and Sony Liv, in line with a licensing framework similar to the one for TV channel broadcasters.
Television programming is licensed to registered broadcasters who are then allowed to provide the content to DTH or cable service providers, under a dedicated framework. A government official had reportedly said, “If a third party, like an app, is showing the same channels without paying carriage charges and licence fee, it creates disparity. Either both should be under the ambit of the licence, or both should be exempted.”
