Powered By Inc42 BrandLabs

Powered By Inc42 BrandLabs

Uber, which is on a massive expansion spree in India, is betting big on innovative and cool marketing campaigns. The US based private car service is going to bring on – demand choppers for its customers in Mumbai and Bangalore this Father’s Day.

Uber has teamed up with Johnnie Walker Blue Label to deliver this rare experience in luxury and sky-high style for a swanky ride.

So how’s this going to work?

This will be a once in a lifetime experience. The service will be only available for Father’s Day this coming Sunday – 15th June 2014.

  • One can select UberCHOPPER in the lower menu of the Uber app

chopper-300x186

  • Press the black bar that reads “Request CHOPPER“.
  • A ride will pick you up and transport you to the helipad.
  • And your ride starts!

Note* Demand will be off the skies and availability will be limited. Don’t shy away from trying a number of times.

Powered By Inc42 BrandLabs

To mention, each request will be only for 2 persons, and it will cost Rs.4999 inclusive of the car service till the helipad. But as chopper can seat 4 people then there will be chance that you might be sharing the ride with other riders.

This service will be provided by Deccan Air

New users can enter promo code “UberChopper” and get Rs. 500 off on UberCHOPPER or even the first Uber ride!

Recently, Uber also offered free rides in Delhi, Pune, Bangalore, Mumbai, Chennai and Hyderabad during elections.

Last week, Uber had raised $1.2 Bn in a new funding round and now it is valued at #17 Bn.

Note: We at Inc42 take our ethics very seriously. More information about it can be found here.