With Daily Meals And Subscriptions, Swiggy Is Taking On Mumbai’s Famed Dabbawalas

With Daily Meals And Subscriptions, Swiggy Is Taking On Mumbai’s Famed Dabbawalas

SUMMARY

Swiggy Daily allows consumers to subscribe to 3-day, 7-day, 30-day plans

The company is looking for repeat customer growth with the subscription model

Daily is priced at starting INR 50 per meal and is currently live in Gurgaon

Second only to ecommerce, foodtech is the most capital intensive of startup businesses. Starting from discounts on food, to delivery networks, to additional seasonal coupons and offers, food delivery companies such as Swiggy and Zomato have had to raise billion dollar-funding rounds to just stay afloat, while Uber’s unit UberEats and Ola-owned Foodpanda are having a tougher time keeping their heads above water.

However, off late India’s foodtech companies are showing signs of maturity and an increased focus on sustainability rather than grabbing market share at all costs. Food delivery majors Swiggy and Zomato have announced plans to break the reliance of consumers on cashbacks and discounts for food orders. While Zomato is looking to gamify discounts and cashbacks with its prediction-based in-app games, Swiggy is looking at repeat orders at an affordable price point to be its next big growth driver.

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