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The Sixty Second Startup Hiring By Guy Kawasaki

The Sixty Second Startup Hiring By Guy Kawasaki

Whether you are a startup or a billion-dollar company, at any stage, the most crucial aspect of your business will be your ‘Team’. For a founder, his team is not just a group of employees, but a valued possession, without which the story couldn’t have been possible.

Guy Kawasaki, an American marketing specialist, author and Silicon Valley-based venture capitalist talks about two key points for entrepreneurial hiring, in just a 60-second video.

According to Kawasaki, you should always hire better than yourself. If you are an A player, hire A+ player; If you are a B player, hire C player. Great entrepreneurs, great leaders they hire better than themselves. Plus they are secure, they want a great company, they don’t want to be the best person in the company.

The Second thing is sometimes because of your lack of capital, lack of brand awareness, due to competition; you can’t hire people who are obviously better or proven better. Then your role is to make people better. This includes giving them training; showing them the way so that when you end up, you end up with a person who is better than you.


Meha Agarwal

Inc42 Staff

Meha has engineering and MBA degrees, but she has always been a writer at heart. It was the perfect combination of utilising her research and analytical skills and her enthusiasm for writing that sparked her interest in writing about the Indian startup ecosystem – the latest tech and gadgets and the startups that create them. She is always on the lookout for industry-specific stories in niche areas of interest such as ecommerce, fintech, greentech and more.

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