he fund will be used to scale its business across the North American market and to strengthen the team
The startup connects qualified buyers with the right sales representatives directly through enrichment, routing, and scheduling
RevenueHero manages the complexities of scaled marketing and sales workflow of B2B companies
Sales acceleration startup RevenueHero has raised $5.1 Mn in a Pre-Series A funding round led by Stellaris Venture Partners. The round also saw participation from existing investor Together Fund.
The startup said that the funds will be used to scale its business across the North American market and to strengthen the team.
Founded by Sudharshan Karthik, Aaditya S, Charanyan Venkataraghavan, Hariharan R, Krupesh Muthukumar, and Pranav R in 2021, RevenueHero aims to enable businesses to achieve their revenue targets by strengthening sales pipelines.
RevenueHero connects qualified buyers with the right sales representatives directly through enrichment, routing, and scheduling.
It claims that 42% of the businesses take at least five days to respond to a potential customer. The remaining 58% don’t even respond, resulting in wasted $11 Bn of ad spend annually.
Commenting on the sales pipeline generation challenges, Karthik said, “The sophistication, effort, and money spent in getting a buyer’s attention is coming to an anti-climatic end as soon as they request a demo. In most B2B companies today the first sales experience that prospects see is a faceless thank you for visiting us page.”
He furthered, “Presenting high-intent buyers with an experience that matches their urgency shouldn’t be one that involves email ping-ponging and inbox-watching. We’ve seen this process at a scale where painfully long sales cycles lead to frustrating buying experiences that hurt the business bottom line.”
The startup manages the complexities of scaled marketing and sales workflow of B2B companies. RevenueHero said it also enables enterprises to enhance their booked meetings with the potential clients by 50% and reduce junk meetings by 45%.
Alok Goyal, partner, Stellaris Venture Partners, noted that there is a need to reimagine the workflow of lead conversion. It may affect companies’ goodwill and cause loss of business opportunities.
He said, “With a deep understanding of the problem statement and razor-sharp focus on the B2B buyer journey, the team has built a solution that demonstrates value to its customers. We’re thrilled to back this passionate team and are excited about their journey ahead.”
Increased dependence on tech for enterprise operations automation has been boosting startups in this segment. Last year sales automation startup Vymo raised $22 Mn from Bertelsmann India Investments (BII).
In 2022, yet another sales automation startup SquadStack raised $17.5 Mn led by Bertelsmann India Investments, along with existing investors Chiratae Ventures and Blume Ventures. In addition, Salesken raised $22 Mn led by M12—Microsoft’s Venture Fund.
Mindtickle, Uniphore, etc are similar startups operating in the enterprisetech space in India.
