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After Snapdeal and Bluestone, Ratan Tata has now made a personal investment in online furniture retailer Urban Ladder.

For UrbanLadder this round comes in just 4 months after it had raised Series B funding from Steadview Capital and existing investors SAIF Partners and Kalaari Capital.

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“Tata understands the furniture space very well, specially our focus on product design since he has a lot of knowledge of the subject. His inputs and guidance will be very valuable for us,” Ashish Goel, Co-founder and Chief Executive Officer, Urban Ladder said.

Urban Ladder was launched in July 2012 by co-founders Ashish Goel and Rajiv Srivatsa. It currently offers over 1,000 products across 25 categories in furniture such as wardrobes, beds, sofas, dining tables and coffee tables.

Last year, the startup has raised $5 Mn from by SAIF Partners and prior to that it has raised $1 Mn from Kalaari Capital in 2012.

In the similar segment recently, Pepperfry.com has also raised $15 Mn from Bertelsmann India Investments and Norwest Venture Partners in its second round of funding in May this year. Online home furnishing and furniture vendors Zansaar.com and FabFurnish.comare also looking to raise funding.

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