Oral Care Startup Perfora Bags Funding From RPSG Capital Ventures

Oral Care Startup Perfora Bags Funding From RPSG Capital Ventures

SUMMARY

Perfora will utilise the fund proceeds to scale its online presence

Including the latest fundraising, Perfora has secured more than $3.7 Mn funding to date

Its cap table includes Sauce.VC, Lotus Herbals Family Office, Sara International Family Office and Huddle, among others

Direct-to-consumer (D2C) startup Perfora has secured $2.5 Mn from early-stage consumer VC fund RPSG Capital Ventures.

Perfora will utilise the fund proceeds to scale its online presence with the help of its website and ecommerce marketplaces. 

Including the latest fundraising, Perfora has secured more than $3.7 Mn funding to date. 

Set up in August 2021 by Jatan Bawa and Tushar Khurana, the Gurugram-based startup sells oral care products including electric toothbrush, probiotic mouthwash, smart flosser, and peroxide-free teeth whitening pen, among others to customers. 

“We at RPSG Capital Ventures are committed to supporting companies that use clean label innovation and customer-centricity to create unique solutions that can address consumer problems at scale. This is why we have invested in Perfora that provides science-backed products and creates excitement in the oral care category,” said Abhishek Goenka, head and chief investment officer, RPSG Capital Ventures. 

The startup asserts that its toothpaste is Made Safe Certified and does not contain toxic components. 

According to the startup, recent studies show that 9 out of 10 adults have a major oral health problem. In India, more than 90% of oral care products have toxic ingredients such as SLS, Titanium Dioxide and Sodium Saccharin etc.

“In our study, it was found that 94% of the people were unaware of the ingredients that are a part of their toothpaste and mouthwash. Yet, 92% of the people found oral health to be equally if not more important than skin health. If consumers were made aware, 76% of the people are not willing to buy items containing potentially harmful ingredients,” said Tushar Khurana, cofounder of Perfora.

Its cap table includes Sauce.VC, Lotus Herbals Family Office, Sara International Family Office and Huddle, among others.

In India, it competes with the likes of Patanjali, Biotique, Listerine and Aravi Organic, among others.

As per a Statista report, the country’s oral care market is pegged at 2023, growing at a CAGR of 3.50% during 2023-27. The Inc42 report states that the country’s D2C segment is expected to grow to $300 Bn by 2030 and expand at a CAGR of 24% during 2021-30.

Note: We at Inc42 take our ethics very seriously. More information about it can be found here.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
Unlock 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
Unlock 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Oral Care Startup Perfora Bags Funding From  RPSG Capital Ventures-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Oral Care Startup Perfora Bags Funding From  RPSG Capital Ventures-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Oral Care Startup Perfora Bags Funding From  RPSG Capital Ventures-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Oral Care Startup Perfora Bags Funding From  RPSG Capital Ventures-Inc42 Media
Oral Care Startup Perfora Bags Funding From  RPSG Capital Ventures-Inc42 Media
You’re in Good company