The Indian SVoD audience watches content in 4.6 languages on an average
The content in four South Indian languages has a large audience outside their native states
The propensity to watch content in languages other than native languages is not very high for AVoD audience
India’s digital video audience stood at 353.2 Mn users between November 2021-March 2022, a report by media consulting firm Ormax Media said, adding that despite subscription-based video on demand (SVoD) picking up in the last two years, it still lags behind its advertising counterpart.
The report, The Ormax OTT Audience Report: 2022, said that only 31% of India’s digital video audience is paying users, while the remaining 69% is advertising based video-on-demand (AVoD) audience.