Mobile internet company, One97 Communication Ltd. which runs digital goods marketplace Paytm has revealed its plans regarding launching a online retail marketplace with mobile only approach. The platform is expected to go live by month end and will allow users to purchase products with existing Paytm app.
Interestingly, instead of being an individual app, this marketplace will just be another category of Paytm and products will be available to purchase just like recharge vouchers and deals.[Edited Excerpts]
Inc42: What is the main idea behind venturing into online retail?
India is mobile first country. The dominating commerce platform will be mobile commerce. We are taking the position to take on the large m-commerce opportunity.
People have become very comfortable ordering and shopping online and it is a large scale market.
Inc42: Will it be a pure-play or a marketplace ecommerce play?