Netflix, Amazon And Other OTT Platforms Face Censorship Threat In India

Netflix, Amazon And Other OTT Platforms Face Censorship Threat In India

SUMMARY

The I&B ministry is mulling censorship regulations, according to a government official

Will this be a huge, expensive and time-consuming exercise for the Indian OTT players?

Karnataka High Court has asked the ministry to speed up the action on online content regulations

India is thinking of potential censorship on OTT streaming platforms such as Netflix and Amazon Prime Video, a senior government official was quoted as saying by Reuters. In the report, the official stated that the film and TV certification bodies are already moderating content, but this is happening in an uneven manner. The government could look to create same rules for all content whether digital or non-digital.

While most OTT players have agreed to self-moderate content, some political groups are not quite satisfied with this. Many have called for censorship of OTT platforms in India similar to the censor board for broadcast video and movies.

“The self-regulation isn’t the same for all, which is raising a concern. The directions are clear, we have to see how to address the problems.”

When it comes to online streaming platforms there are no laws for censorship of content. The government is looking at this seriously, as several court cases and complaints had been filed to the police in recent months, alleging that some content is obscene or insulted religious sentiment, said the government official.

Show such as Netflix’s Indian original series Leila and Sacred Games have come under the scanner from some groups in India and are facing court challenges over alleged offensive content and insulting remarks. Amazon Prime Videos original series such as Mirzapur and The Family Man have also raised similar concerns.

To put an end to this, the government might come up with a new set of regulations or measures, which means platforms might need to obtain content approval before making it live for viewers. In other cases, the content might be certified similar to how it’s done for movies screened in cinema halls and on TV. The government also showed its concern about disparity in how some content appearing on these streaming platforms, such as smoking and drinking scenes shown on Amazon or Netflix in India, do not carry the mandatory anti-tobacco and health warnings.

Are Netflix, Amazon and Other OTT Platforms Ready For Censorship?

The increased use of mobile data and smartphones has elevated the popularity of on-demand video streaming service more than ever. According to a report by PwC, India is estimated to be a top 10 global OTT market by 2022 with projected market size of over $803 Mn (INR 5,500 Cr).

The ministry of information and broadcasting recently had planned to roll out certification for online OTT content. The I&B ministry along with the ministry for electronics and information technology (MEITy) had held a meeting with stakeholders to discuss regulating and certifying of online content, and this is where one of the biggest OTT platform Amazon Prime did not sign the petition and urged the other providers to refrain as well.

Further, the Karnataka High Court has also asked the government to speed up the action on online content. The video streaming OTT platforms that are under the radar include Hotstar, Voot, Zee5, Arre, SonyLIV, ALTBalaji, JioTV, Amazon Prime, Netflix, Eros Now and others.

Step up your startup journey with BHASKAR! From resources to networking, BHASKAR connects Indian innovators with everything they need to succeed. Join today to access a platform built for innovation, growth, and community.

You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
UNLOCK 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
UNLOCK 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Netflix, Amazon And Other OTT Platforms Face Censorship Threat In India-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Netflix, Amazon And Other OTT Platforms Face Censorship Threat In India-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Netflix, Amazon And Other OTT Platforms Face Censorship Threat In India-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Netflix, Amazon And Other OTT Platforms Face Censorship Threat In India-Inc42 Media
Netflix, Amazon And Other OTT Platforms Face Censorship Threat In India-Inc42 Media
You’re in Good company