MX Player Launches Games On OTT Platform To Boost User Engagement

Times Internet-owned over-the-top platform MX Player, on Tuesday (February 4), announced that it has added in-app gaming features on the video streaming platform.

As of now, MX Player has added nine casual games — Airlift, Arrow Master, Jump Jump, Flap Up, Candy Mash, Bubble Blast, Street Racer, Slide & Glide, and Plus-Minus. Users can play these games, which are developed using HTML 5, even without the internet.

By playing games on the platform a user can earn MX Coins, a loyalty program introduced by MX player on the platform. Using MX Coins, a user can unlock premium content on the application and can also earn discounts and deals coupons for other brands such as Paytm, Myntra, OYO, Faasos, Box8, Grofers, Zivame, Cult.fit, ixigo, Zoomcar, 1mg, EaseMyTrip, among others. Moreover, users can also earn real cash by participating in gaming tournaments on the platform.

The addition of the gaming feature on the platform will the company to become a one-stop for all things related to entertainment, MX player said in a statement. Besides gaming, the platform already boasts 200K hours of video content and 20 Mn songs, which are powered by another Times owned OTT platform Gaana.

Speaking about the launch, Karan Bedi, CEO of MX Player, said that the company’s vision is to fulfil every entertainment need of users and adding gaming as a feature to the platform is yet another step in that direction. “With this move, we want to engage with the nearly 300 Mn online gamers in India, while also giving our existing users an engaging and fresh experience. By the end of the financial year, we will have at least 30 games live on our platform,” Bedi announced.

Highlighting that there lies a vast opportunity in the Indian gaming space, Vivek Jain, COO at MX Player said that the company will continue to invest in not only building more India specific games but also in building new and innovative platform features on top of gaming like tournaments, 1-on-1 battles and various social features to make the experience more engaging.

Prior to MX player, digital payments giant Paytm had launched a gaming platform — Paytm First Games — in 2019. In October, Paytm First Games had raised $20 Mn from Alibaba’s AGTech and Paytm’s parent company One97 Communications. “The company aims to be the “largest gaming platform which in-turns make gaming a rewarding experience for our users,” Sudhanshu Gupta, COO of Paytm First Games, had then said.

Note: We at Inc42 take our ethics very seriously. More information about it can be found here.