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ZoomIn, a Mumbai based online photo service connecting people and their moments of magic, in a bid to strengthen its global roll out has recently acquired San Francisco based Photojojo. The financial terms of the deal were left undisclosed and it is said that the acquisition was financed by fresh funding round of INR 50 Cr. led by existing investor Lightbox Ventures with participation from First Round Capital and Gund Investments.

Founded byAmit Gupta Photojojo spreads word about awesome photo stuff and has over 2 Mn mobile photography enthusiasts who have subscribe to its newsletter and also engage on social media platforms such as Instagram, Facebook, Twitter, and Tumblr. The platform also sells mobile photography-related products.

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“In order for ZoomIn to be successful internationally, we have to understand customer behaviour, build a community and generate unique content, which could only be done by an experienced team and we were on the lookout for that,” said Sunny Balijepalli Rao, founder and CEO of ZoomIn.

Post acquisition Photojojo’s team of 20 will be integrated with ZoomIn.

ZoomIn was launched 7 years back, it delivers photo prints and albums from digital photo collection and mugs, frames and magnets with photos. As per the company, it makes about 1,000 deliveries a day.

ZoomIn’s founder Sunny Balijepalli Rao had previously co-founded Half.com, which was acquired by eBay for $350 Mn in 2000.

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