Ecommerce

Jabong Caught Increasing Prices For Its “Buy 1 Get 2 Free” Scheme

Inc42 Daily Brief

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Howdy ! online shoppers. We all know about the big billion day fiasco that took place last year. And post that you might also be knowing about the Snapdeal app fest fiasco. Buyhatke has been fairly innovative in their offerings and in order that Myntra doesn’t do this the startup had also launched an amazing Myntra portal which gives real time prices of products alongwith their price trends.

Just like the Flipkart’s Big Billion Day Sale, Amazon’s Diwali Dhamaka and Snapdeal App fest, Jabong has now also started coming up with so called “Sales”, promising heavy discounts and fascinating deals on apparels and many other accessories.

But as we got to know the last time around what is promised and what is delivered is way different. Jabong has come up with an enchanting “BUY ONE GET TWO OFFER ”, pretty enticing indeed. But you shall be enraged to know the reality behind it. The reality behind the so called flash sales, huge offers, shopping fests, etc. We now tell you how to demystify between what is promised and what is being delivered to you.

So to get to know whether you are getting the right price or not you first need to understand the whole price monitoring situation. The price of a product is varied all the time, and especially when there is an offer coming up, the price of products suddenly shoots up and we consumers are naive not to know about it.

Just the idea of a Sale make us believe that we are saving. But the reality is far from it. And this is where the Buyhatke addon and buyhatke mobile app from Buyhatke comes into picture. Wherever you are shopping from – may it be app or desktop. You can use the Buyhatke tool to get the price trend for any product that is out for sale. The lows, the highs and the predictions, check out the Buyhatke price graph and never be fooled again

We tried Buyhatke extension at some of the products available at the “Buy one get two”’ Jabong offer.

So let’s take the example of this G-Star Raw grey Slim fit Jeans

As you can see the above product is available on Jabong at INR 15500. Now let’s take a look at the historical price trend for this product, i.e, how the price has been altered.

The price of the same jeans was INR 6200 on 13th July and earlier. The price was suddenly spiked to INR 15500, which is more than twice its original price.

Many people would believe that the mentioned price is the best price available and that it’s a pretty good deal. But you can clearly see how we online shoppers are being misguided.

If you are more of a shopper who loves to shop from mobile then Buyhatke has a brilliant solution there as well. It also was coined among the must have apps from indiatimes and is one of the highest rated apps in shopping category.

So the the other important bit while online shopping is to know whether the price you are paying to purchase a product is the best price online, knowing which shopping site offers you the best price. That’s where price comparison kicks in. The Buyhatke extension compares prices from all major ecommerce portal and tells you if the product is available at a better price online, in short the cheapest option.

Lets take an example, the Get Glamr boots available at Jabong. Now Jabong mentioned it’s offering the best prices on some branded sneakers.

The product is currently priced at INR 2999 at Jabong, If you have installed the Buyhatke extension already you will notice that the same product is available at INR 1999 on Flipkart even with no discount. Even after the so called slashed down prices and offers Jabong has failed to give any real concession but has instead spiked up the price. Leaving customers to pay more than the actual price in disguise of offers.

Buyhatke seems to offer some nifty solutions to online shoppers through their app and extension. We found that apart from comparison of prices and price trends there also was an option to set price drop alerts and get coupons at checkout which seemed handy. And the good part is they offer it for both mobile  and desktop not restricting or denying the user access to its services on a specific platform like some top ecommerce giants are planning.

Yet another example to show how it all works on the buyhatke app.

The fuss behind the so called amazing offers, the real deal behind these has been solved pretty well by products like Buyhatke that are solving and helping customers sort the dilemma concerning online shopping.

And obviously it is better to be a smart and informed shopper then being fooled around by ecommerce portals!!

Note: We at Inc42 take our ethics very seriously. More information about it can be found here.

Inc42 Daily Brief

Stay Ahead With Daily News & Analysis on India’s Tech & Startup Economy

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