Hyperlocal is one of the most popular buzzwords in the Indian startup ecosystem. The hyperlocal business refers to enterprises that are centred around a small community or geographical area where they are based.
Backed by technology, these hyperlocal firms have made it easy for the consumers to connect with several local retailers just over a click.
The hyperlocal market in India has witnessed a significant growth in 2015. The surge in growth has majorly been witnessed on accounts of growth in technology, urban population, better logistic services and large-scale public investments.
An industry research and information service company, Ken Research, has published its report on the Indian hyperlocal market, titled “India Hyperlocal Market Outlook to 2020 – Driven by Rising Startups Firms and Fluctuating Investments”. The report provides a comprehensive analysis of hyperlocal segments such as logistics, food, groceries, horizontal and health.
It extensively covers aspects such as market size of the Indian hyperlocal market, segmentation on the basis of regions, orders and revenue, time of delivery, trends and developments, pre-requisites to enter the market and success and failure case studies of various hyperlocal companies in the country.