With India’s ecommerce market aiming to touch $220 Bn by 2025, benefitting from this – the online housewive resellers are going to touch 21-23 Mn by 2022 says a latest Zinnov report.
The majority of ecommerce market in India is been dominated by large ecommerce players like Flipkart, Snapdeal and Amazon. However, slowly and steadily, a new niche of ‘online resellers’ has started emerging from the almost invisible segment of our society – the women homemakers.
As per a recent report released by Bengaluru-based consulting firm Zinnov, 2 Mn women homemakers across the country registered $9 Bn gross sales by selling apparels and lifestyle products adding to the online resellers community in the country.
The report also stated that online resellers space has been projected to grow to $48 Bn-$60 Bn by 2022. The number of online housewive resellers will increase from the current 2 Mn to 21-23 Mn by 2022. Also, the market share of online resellers is expected to rise from the current 1.2% of the Indian retail market to 5.4%.
Online Reseller Market: Key Findings From The Zinnov Report
- Overall, clothing is the most sold category (60-65%); while accessories come second (28-32%) and home decor third (5-10%).
- More than 60% housewife resellers sell Indian ethnic wear as their core product including – salwar suits, kurtis, dupattas (34-38%); lehengas and bridal wear (10-14%), sarees & blouses (48-52%).
- In accessories, jewellery is the most sought-after category (45-50%) while handbags, watches, sunglasses (35-40%), and footwear (14-18%) come later.
- More than 60% of the housewife resellers hail from Tier II/ Tier III cities.
- Facebook adoption is marginally more than WhatsApp.