Instant messaging app Hike will be raising another $14 Mn funding round from Bharti SoftBank Holdings, according to ET. “The fresh infusion of funds will be used to scale up Hike and enable it to become agile enough to dominate the instant messaging space,” said a person close to development. Though both Bharti Airtel and BSB has declined to comment on the same.
This will be second round of investment that hike will be raising after an initial $7 Mn funding round which it had raised in April 2013. Hike was launched by Kavin Bharti Mittal, son of Bharti Airtel chairman Sunil Mittal in December 2012.
The app has crossed 15 million subscribers.
While it’s April Fool, Hike didn’t missed the chance, and thus announced launch of “direct cash transfers.” The new feature will allow people to transfer money to people using hike which company says is as simple as sending a photo. The news went viral.
Let’s have a look how it played prank so well.!