After launching SmartUp, a dedicated banking solution for startups in March 2016, HDFC Bank has extended its SmartUp Zones initiative to Bengaluru. As the name suggests, SmartUp Zones are dedicated banking zones within a specific area inside the branch which deals with the activities and interests of startups.
SmartUp banking solution along with the SmartUp Zones initiatives reflect the bank’s objective to harness the potential of the startups and fintech ecosystem using a multi-prolonged approach.
Commenting on the launch of SmartUp Zones, Arun Mediratta, Branch Banking Head, HDFC Bank said, “At HDFC Bank, we believe that startups need partners, who will be with them right from the start of their entrepreneurial journey, creating solutions that evolve as the company grows. With this in mind, we are working towards creating a complete ecosystem to nurture the spirit of innovation and enterprise in the startup space that will spur job creation and bring economic benefits to the country.”
As part of the bank’s strategy, the zones will be established in nine branches across Bengaluru in order to broaden their reach and cater to all startups located in Karnataka.
This includes areas such as Koramangala, M G Road, J P Nagar, Whitefield – ITPL Road, Marathahalli Junction, Indira Nagar CMH Road, BTM Layout, Jayanagar – RVS Paradise, Koramangala – II and HSR Layout.
What’s InStore For Startups At HDFC SmartUp Zones In Bengaluru?
The dedicated SmartUp Zones will cater to all business needs of startup via a highly trained professional banking staff and will offer customised banking and advisory solutions to entrepreneurs. In order to make the provisions more effective for scaling up business operations, the bank enables its customers to access the advanced SmartUp portal. This in turn helps them to tap into the knowledge and expertise of a robust network of startups, while also offering allied services in the process.