Hair Care Brand Arata Bags $4 Mn From Unilever Ventures

Hair care brand Arata has raised $4 Mn (around INR 34 Cr) in its Series A funding round led by Unilever Ventures, along with participation from L’Oréal’s corporate venture capital fund BOLD and existing investor Skywalker Family Office.

The Delhi NCR-based startup said it would use the fresh capital to invest in innovation, consumer research, and distribution across its website, quick commerce platforms, and marketplaces.

Founded in 2018 by Dhruv Bhasin and Dhruv Madhok, Arata offers specialised solutions across hair growth, hair care, dandruff treatment, styling, and maintenance for straight, wavy, and curly hair. The startup claims its formulations are powered by advanced ingredients specifically designed for Indian hair types 1, 2, and 3.

The company currently serves more than 1.5 Mn customers annually and has achieved INR 72 Cr annual revenue run rate, having grown 3X in the last 12 months.

“We will continue to invest in innovation, consumer research, and distribution across our website, quick commerce, and marketplaces to build India’s most loved hair beauty brand,” Bhasin and Madhok said.

Arata products are available across multiple channels including Arata.in, quick commerce platforms like Zepto, Blinkit, Instamart, Flipkart Minutes, and marketplaces such as Amazon, Nykaa, and Flipkart.

The startup had previously raised funding from DSG Consumer Partners and others. In the personal care segment, it competes with brands like WOW Skin Science, Pilgrim, and Mamaearth.

According to industry reports, India’s D2C market is expected to reach $100 Bn by 2025, with beauty and personal care emerging as one of the fastest-growing segments.